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Harvard Business Review on Pricing (Harvard Business Review Paperback)
Harvard Business Review on Pricing - Harvard Business Review Paperback
Author: Hbsp, Hbsp
Finding the right price for your product or service often feels more like an art than a science. Today's consumers are more price-sensitive and cost-savvy than ever. Price a product too high and you may limit your market. Price too low and not only will you leave money on the table, you may damage your brand or, even worse, ignite a competitive ...  more »
ISBN-13: 9781422146583
ISBN-10: 1422146588
Publication Date: 11/3/2008
Pages: 224
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Publisher: Harvard Business School Press
Book Type: Paperback
Members Wishing: 0
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