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Hathaway Shirts: Their History, Design, and Advertising (Schiffer Book for Collectors and Designers.)
Hathaway Shirts Their History Design and Advertising - Schiffer Book for Collectors and Designers.
Author: Douglas Congdon-Martin
From its founding in 1837 Hathaway Shirts has been the bellweather for quality and style. Ironically for their 120 years or so they did little or no advertising to the general public, promoting their product mainly to the trade or through small newspaper ads or signage at the stores. Then on September 22, 1951, in the New Yorker magazine, an adv...  more »
ISBN-13: 9780764306280
ISBN-10: 0764306286
Pages: 160
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Publisher: Schiffer Publishing
Book Type: Paperback
Members Wishing: 0
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