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I spent $17 and got 12 books ...
and spent $26 and got 15 books ...
and spent $29 and got 14 books.
If you go to their bargain outlet, they have books 50% and those qualify for the BOGOF special too (though I did those on a completely seperate order otherwise my freebies would have been the 50% books, hence the three separate orders).
BOGO is marketing-speak that has translated into every day language. Payless uses it a lot in their advertising. It's usually BOGO because you can use it for Buy One, Get One Free or Buy One, Get One at 50% off, etc.