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Health Marketing and Consumer Behavior: A Guide to Basic Linkages
Health Marketing and Consumer Behavior A Guide to Basic Linkages
Author: William Winston
Marketing professionals explore the key factors in the relationship between effective marketing and consumer satisfaction in this insightful guide. They address consumer motivation in seeking health care services, ethical appraisal of marketing plans, and patient perceptions of health services.
ISBN-13: 9780866564625
ISBN-10: 0866564624
Publication Date: 1/1/1985
Pages: 101
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Publisher: Routledge
Book Type: Hardcover
Members Wishing: 0
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