Skip to main content
PBS logo
 
 

Search - Healthcare Market Research: Tools and Techniques for Analyzing and Understanding Today's Healthcare Environment

Healthcare Market Research: Tools and Techniques for Analyzing and Understanding Today's Healthcare Environment
Healthcare Market Research Tools and Techniques for Analyzing and Understanding Today's Healthcare Environment
Author: Eric N. Berkowitz, Louis G. Pol, Richard K. Thomas
Healthcare Market Research adapts the principles of marketing research for the healthcare field and gives you the tools to successfully research the needs of today's consumers. Berkowitz, Pol and Thomas lay out detailed guidelines for accessing timely, accurate and specific data for the healthcare field. Healthcare Market Resea...  more » also arms you with sample survey forms and assessment checklists that allow you to reach the ever-expanding healthcare population.
ISBN-13: 9781557386427
ISBN-10: 1557386420
Pages: 276
Edition: 1
Rating:
  ?
0 stars, based on 0 rating
Publisher: McGraw-Hill Publishing Co
Book Type: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review



Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.