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Heartland: How to Build Companies as Strong as Countries
Heartland How to Build Companies as Strong as Countries
Author: Mark C. Scott
Every few years an idea comes along that changes the way we look at the world of business. Heartland is a book that encapsulates such an idea. Old models of competitiveness are nearing exhaustion. Few firms are genuinely global, almost all are still tied to their home market. Most firms are increasingly alike, competing on the same groun...  more »
ISBN-13: 9780471499367
ISBN-10: 0471499366
Publication Date: 6/12/2001
Pages: 224
Edition: 1
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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