Skip to main content
PBS logo
 
 

Search - The Hero and the Outlaw : Harnessing the Power of Archetypes to Create a Winning Brand

The Hero and the Outlaw : Harnessing the Power of Archetypes to Create a Winning Brand
The Hero and the Outlaw Harnessing the Power of Archetypes to Create a Winning Brand
Author: Margaret Mark, Carol S. Pearson
"This provocative and insightful book could and should revolutionize the world of marketing."--Margaret Wheatley Using studies drawn from the experiences of Nike, Ivory, and other powerhouse brands, the authors show companies how to create a brand that most effectively corresponds to archetypes--fundamental patterns in the unconscious mi...  more »
ISBN-13: 9780071407618
ISBN-10: 0071407618
Publication Date: 9/1/2002
Pages: 384
Rating:
  ?
0 stars, based on 0 rating
Publisher: McGraw-Hill
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 1
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.