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The Hidden Persuaders
The Hidden Persuaders
Author: Vance Packard
This 1950s book explains what makes us buy, believe--and even vote--the way we do. In this book, you'll discover a world of psychology professors turned marketers and how they operate. This was written before databases and shows that marketers knew more than we ever expected about us even before there was computers.
ISBN: 16396
Pages: 242
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Publisher: Pocket Books Inc.
Book Type: Paperback
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