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The Hidden Persuaders
The Hidden Persuaders
Author:
In this book you'll discover a world of psychology professors turned merchandisers. You'll learn how they operate, what they know about you and your neighbors, and how they are using that knowledge to sell you cake mixes, cigarettes, cars, soaps, and even ideas.
Author:
In this book you'll discover a world of psychology professors turned merchandisers. You'll learn how they operate, what they know about you and your neighbors, and how they are using that knowledge to sell you cake mixes, cigarettes, cars, soaps, and even ideas.
ISBN: 168021
Publication Date: 8/1964
Rating: ?
Publication Date: 8/1964
Rating: ?
0 stars, based on 0 rating
Publisher: Pocket Books, Inc.
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Write a Review
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Write a Review
Genres:
