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The Hidden Persuaders
The Hidden Persuaders
Author: Vance Packard
In this book you'll discover a world of psychology professors turned merchandisers. You'll learn how they operate, what they know about you and your neighbors, and how they are using that knowledge to sell you cake mixes, cigarettes, cars, soaps, and even ideas.
ISBN: 168021
Publication Date: 8/1964

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Publisher: Pocket Books, Inc.
Book Type: Paperback
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