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The Hidden Persuaders
The Hidden Persuaders
Author: Vance Packard
This No. 1 Best Seller is a revealing, often shocking explanation of new techniques of research and methods of persuasion. It explains — WHY your wife buys 35% more in the supermarket than she intends to — WHY your children like cereals that crackle and crunch — WHY almost every woman fails to buy the dress she just naturally loves — WHY so many of ...  more »
ISBN: 201977
Publication Date: 3/1965
Pages: 242
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Publisher: Pocket Books
Book Type: Paperback
Other Versions: Hardcover
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