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The Hidden Persuaders
The Hidden Persuaders
Author: Vance Packard
In The Hidden Persuaders, first published in 1957, Packard explores the use of consumer motivational research and other psychological techniques, including depth psychology and subliminal tactics, by advertisers to manipulate expectations and induce desire for products, particularly in the American postwar era. It also explores the manipulative ...  more »
ISBN: 222735
Publication Date: 1975
Pages: 240
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Publisher: Pocket Books
Book Type: Paperback
Other Versions: Hardcover
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