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The Hidden Persuaders
The Hidden Persuaders
Author: Vance Packard
What Makes Us Buy, Believe - And Even Vote - The Way We Do. An Introduction to the New World of Symbol Manipulation and Motivational Research. — Why do men think of a mistress when they see a convertible in a show room? (See "The Built-in Sexual Overtone.") — Why do marketing psychologists call deep freezers "frozen islands of security"? (See "Mar...  more »
ISBN: 224746
Publication Date: 9/1957
Pages: 275

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Publisher: David McKay Company, Inc.
Book Type: Hardcover
Members Wishing: 2
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