Search - The Hidden Persuaders

The Hidden Persuaders
The Hidden Persuaders
Author: Vance Packard
What Makes Us Buy, Believe - And Even Vote - The Way We Do. An Introduction to the New World of Symbol Manipulation and Motivational Research. — Why do men think of a mistress when they see a convertible in a show room? (See "The Built-in Sexual Overtone.") — Why do marketing psychologists call deep freezers "frozen islands of security"? (See "Mar...  more »
ISBN: 224746
Publication Date: 9/1957
Pages: 275
Rating:
  ?

0 stars, based on 0 rating
Publisher: David McKay Company, Inc.
Book Type: Hardcover
Members Wishing: 2
Reviews: Write a Review


Genres: