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The Hidden Persuaders
The Hidden Persuaders
Author: Vance Packard
This book casts a penetrating light into the murky world of the motivational researchers. It tells how these shock troops of the advertising world aresubtly charting your inner thoughts, fears, and dreams so that they can influence your daily living. — Written with humor ain in nontechnical style, The Hidden Persuaders weighs the successes and ...  more »
ISBN: 256470
Publication Date: 1965
Pages: 229
  • Currently 4.5/5 Stars.

4.5 stars, based on 1 rating
Publisher: Pocket Books, Inc.
Book Type: Paperback
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