The Hidden Persuaders Author:Vance Packard This book casts a penetrating light into the murky world of the motivational researchers. It tells how these shock troops of the advertising world aresubtly charting your inner thoughts, fears, and dreams so that they can influence your daily living. — Written with humor ain in nontechnical style, The Hidden Persuaders weighs the successes and ... more »failures of their persuasion --where they are aiming to take you and how!« less