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The Hidden Persuaders
The Hidden Persuaders
Author: Vance Packard
This No. 1 best seller is a revealing, often shocking, explanation of new techniques of research and methods of persuasion. In this book you'll discover a world of psychology professors turned merchandisers. You'll learn how they operate, what they know about you and your neighbors and how they are using that knowledge to sell you cake mixes, ...  more »
ISBN: 358824
Publication Date: 5/1958
Pages: 242
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Publisher: Pockeet Books
Book Type: Paperback
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