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The Hidden Persuaders
The Hidden Persuaders
Author: Vance Parkard
A revealing, often shocking explanation of new techniques of research and methods of persuasion. This book tells why: your wife buys 35% more in the supermarket than she intends to. Why your children like cereal that crackles and crunch. Why almost every woman fails to buy the dress she just naturally loves. Why so many of us are afraid of b...  more »
ISBN: 19390
Pages: 242
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Publisher: Pocket Books
Book Type: Paperback
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