The Hidden Persuaders Author:Vance Parkard A revealing, often shocking explanation of new techniques of research and methods of persuasion. This book tells why: your wife buys 35% more in the supermarket than she intends to. Why your children like cereal that crackles and crunch. Why almost every woman fails to buy the dress she just naturally loves. Why so many of us are afraid of b... more »anks. Why men's clothes are becoming feminized. Why men think of a mistress when they see a convertible in a show room window. Why men wouldn't give up shaving even if they could. In this book you'll discover a world of psychology professors turned merchandisers. You'll learn how they operate, and how they are using that knowledge to sell you cake mixes, cigarettes, cars, soap, and even ideas.« less