Search -
High-Profit Selling: Win the Sale Without Compromising on Price
HighProfit Selling Win the Sale Without Compromising on Price Author:Mark Hunter In the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to cutting prices, offering discounts, or making other concessions that cut into their operating margins?short-term strategies that are destructive to the long-term sustainability of their business. High-Profit Selli... more »ng helps readers understand that their sales goal shouldn?t simply be to sell more, but to sell more at a higher price?and that success comes only to those focused on ?profitable sales.? This eye-opening book shows readers how to: Avoid negotiating ? Actively listen to customers ? Match the benefits of their product or service with the customer?s needs and pains ? Confidently communicate value ? Successfully execute a price increase with existing customers ? Ensure prospects are serious and not shopping for price Too many salespeople believe that a sale at any price is better than no sale at all. This powerful guide helps move readers toward a profit-centered approach that will strength en their relationships and increase their bottom line.« less