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High Visibility: The Making and Marketing of Professionals into Celebrities
High Visibility The Making and Marketing of Professionals into Celebrities
Author: Irving J. Rein, Philip Kotler, Martin Stoller, Irving Rein
This enlightening book describes and explains the new industry that has evolved to help achieve "visibility" in one's professional life. Students will learn the marketing techniques used to separate the leaders from the followers.High Visibility unlocks the mysterious enigma of celebrityhood, with examples from all walks of life, for a th...  more »
ISBN-13: 9780844234489
ISBN-10: 0844234486
Publication Date: 9/1997
Pages: 346
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Publisher: McGraw-Hill Companies
Book Type: Hardcover
Members Wishing: 0
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