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Hollywood in the New Millennium (International Screen Industries)
Hollywood in the New Millennium - International Screen Industries Author:Tino Balio Examines the challenges facing the contemporary film industry, exploring the merging of the major old-line studios such as Warner Bros. and Paramount into entertainment conglomerates; the impact of globalization; new distribution methods; franchises; attempts to reach new markets. Filled with case studies, this comprehensive study is a must-read.