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How to Advertise
How to Advertise
Author:
The classic guide to effective advertising--updated with new chapters on generating creative ideas, integrated communications, internet advertising, and the digital world, plus more than 200 fresh advertising examples and case histories. — A comprehensive tool for advertisers, agencies, and students, How to Advertise is a complete, practic... more »
Author:
The classic guide to effective advertising--updated with new chapters on generating creative ideas, integrated communications, internet advertising, and the digital world, plus more than 200 fresh advertising examples and case histories. — A comprehensive tool for advertisers, agencies, and students, How to Advertise is a complete, practic... more »
ISBN-13: 9780312171087
ISBN-10: 0312171080
Publication Date: 11/15/1997
Pages: 208
Rating: 1
ISBN-10: 0312171080
Publication Date: 11/15/1997
Pages: 208
Rating: 1
3 stars, based on 1 rating
Publisher: St. Martin's Griffin
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
Genres:
