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How We Decide
How We Decide
Author: Jonah Lehrer
Since Plato, philosophers have described the decision making process as either rational or emotional: we carefully deliberate or we "blink" and go with our gut. But as scientists break open the mind?s black box with the latest tools of neuroscience, they?re discovering that this is not how the mind works.Our best decisions are a finely tuned ble...  more »
ISBN-13: 9780547247991
ISBN-10: 0547247990
Publication Date: 10/15/2009
Pages: 256
Rating:
  • Currently 3.7/5 Stars.
 11

3.7 stars, based on 11 ratings
Publisher: Mariner Books
Book Type: Paperback
Other Versions: Hardcover, Audio CD
Members Wishing: 0
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Top Member Book Reviews

reviewed How We Decide on + 177 more book reviews
Helpful Score: 2
Interesting collection of research about how our brain works when we learn and make choices. Good advice on when to reason out a choice and when to go with your gut.
susieqmillsacoustics avatar reviewed How We Decide on + 1062 more book reviews
Helpful Score: 1
A very interesting and educational journey into the different parts of the brain and how these areas work (for better or for worse)to draw conclusions and make decisions. Good insight on how it can be manipulated and how it can improve to make better decisions. However, beware "The Moral Mind" chapter, as there are some very disturbing things covered there.
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reviewed How We Decide on + 15 more book reviews
Social scientists, beware! An uncomfortable and bewildering read as it reduces many of our decisions on the material details of our brains, particularly the development of our prefrontal cortex!!