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How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising
How Disruption Brought Order The Story of a Winning Strategy in the World of Advertising
Author: Jean-Marie Dru
In his previous bestselling books, global advertising icon Jean-Marie Dru explored the visionary, innovative techniques that have become a hallmark of TBWA Worldwide campaigns. Now he gives a first-hand account of how the bold methods of disruption launched TBWA to the forefront of international advertising. Here he shares personal insights and ...  more »
ISBN-13: 9780230600690
ISBN-10: 0230600697
Publication Date: 9/4/2007
Pages: 256
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Publisher: Palgrave Macmillan
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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