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How Ideas Spread
How Ideas Spread
Author: Professor Jonah Berger
12 Lectures — 1 Social Epidemics - Why Things Catch On — 2 The Basics of Consumer Psychology — 3 The Impact of Triggers on Consumer Choice — 4 Simple Rules to Make Ideas Stick — 5 The Social Influence of Conformity — 6 The Social Influence of Divergence — 7 Word of Mouth - Powerful and Persuasive — 8 The Social Currency of Shared Ideas — 9 Messa...  more »
Audio Books swap for two (2) credits.
ISBN-13: 9781629970882
ISBN-10: 1629970883
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Publisher: The Great Courses The Teaching Company
Book Type: Audio CD
Members Wishing: 1
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