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How to Kill a Unicorn: And Build the Bold Ideas That Make it to Market, Drive Growth and Transform Industries
How to Kill a Unicorn And Build the Bold Ideas That Make it to Market Drive Growth and Transform Industries
Author: Mark Payne
Innovation is powered by inspiration, but measured in realization, in the concrete outcomes that reach the street and the balance sheet, changing lives and building businesses. Yet as innovation grows increasingly vital to the growth prospects of big businesses and startups alike, the failure rates of innovation projects remain absurdly high. Fa...  more »
ISBN-13: 9781857886283
ISBN-10: 1857886283
Publication Date: 2/5/2015
Pages: 296
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Publisher: Nicholas Brealey Publishing
Book Type: Paperback
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