How to Plan Printing Author:S.D. Warren Company This booklet is intended as a source of orientation for people in the graphic arts or advertising professions. For those who enter printing, the book is background material primarily for the aspiring printing salesman. For those who enter advertising, it provides basic technical information that will be helpful in converting raw copy and illustr... more »ations to the finished piece. This booklet is not highly technical. It is meant mainly for the beginner, although parts of the book will reach further into technical matters than others.« less