How to Run a Sale Author:Rick Segel The ONLY course on how to run a successful promotion or sale! Step-by-step, you'll learn all the elements that make sales work, including: how much you should markdown merchandise; what your store should/ should not look like during sales; how to avoid creating a drop in business after a sale event; which sale names are the best names to use; an... more »d how to create a pre-sale buzz and crowds.« less