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How to Sell More Stuff! : Promotional Marketing That Really Works
How to Sell More Stuff Promotional Marketing That Really Works
Author: Steve Smith, Don E. Schultz
With over $233 billion and 50 percent of marketing budgets allocated to consumer promotion, marketing professionals need a working reference tool to help them plan, budget, execute, and, ultimately, sell more stuff. — Sales promotions are used by the smallest mom-and-pop storefront to the most sophisticated consumer product marketer, and everyone...  more »
ISBN-13: 9780793193318
ISBN-10: 0793193311
Publication Date: 12/1/2004
Pages: 400
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Publisher: Dearborn Trade, a Kaplan Professional Company
Book Type: Paperback
Members Wishing: 0
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