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How to Succeed in Advertising When All You Have Is Talent
How to Succeed in Advertising When All You Have Is Talent Author:Laurence Minsky, Emily Thornton Calvo Foreword by Maxine Paetro — Introduction by Luke Sullivan — From the Beetle to the Mini. From "Eat Mor Chikin" to the AFLAC Duck. From "Think Different" to "Got Milk." — Life Lessons from 18 of advertising's most important talents. Includes interviews with: Ted Bell, Alex Bogusky, Tom Burrell, Lee Clow, Don Easdon, Amil Gargano, Susan Gillette, Roy... more » Grace, Steve Hayden, Susan Hoffman, Mike Hughes, Mike Koelker, Ed McCabe, Tom McElligott, Nancy Rice, Stan Richards, Rich Silverstein, and Linda Kaplan Thaler« less