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How Voters Decide: Information Processing in Election Campaigns (Cambridge Studies in Public Opinion and Political Psychology)
How Voters Decide Information Processing in Election Campaigns - Cambridge Studies in Public Opinion and Political Psychology
Author: Richard R. Lau, David P. Redlawsk
This book attempts to redirect the field of voting behavior research by proposing a paradigm-shifting framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information from modern presidential election campaigns. Four ...  more »
ISBN-13: 9780521848596
ISBN-10: 0521848598
Publication Date: 6/26/2006
Pages: 366
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Publisher: Cambridge University Press
Book Type: Hardcover
Other Versions: Paperback
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