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How to Win the Hispanic Gold Rush: Critical Cultural, Demographic, Marketing, and Motivational Factors
How to Win the Hispanic Gold Rush Critical Cultural Demographic Marketing and Motivational Factors
Author:
We are currently at the beginning of a great business phenomenon: The Hispanic Gold RushTM of the 21st century. Organizations are certainly trying to do all the "right things" to leverage the potential that the Hispanic market offers. However, in spite of their massive investments of effort and resources, many businesses experience onl... more »
Author:
We are currently at the beginning of a great business phenomenon: The Hispanic Gold RushTM of the 21st century. Organizations are certainly trying to do all the "right things" to leverage the potential that the Hispanic market offers. However, in spite of their massive investments of effort and resources, many businesses experience onl... more »
ISBN-13: 9780595287291
ISBN-10: 0595287298
Publication Date: 10/8/2003
Pages: 108
Rating: ?
ISBN-10: 0595287298
Publication Date: 10/8/2003
Pages: 108
Rating: ?
0 stars, based on 0 rating
Genres:
- Business & Money >> General
- Business & Money >> International >> General
- Business & Money >> Marketing & Sales >> Marketing >> General
- Business & Money >> Marketing & Sales >> Marketing >> Global
