How to Write A Business Plan Author:American Management Association This 3-Ring Binder Book is written by Edward T. Crego Jr., Brian Deaton and Peter D. Schiffrin for the American Management Association. It covers the following: Section 1 - Introduction to Business Planning, Section 2 - Understanding a Firm and Its Environment, Section 3 - Diagnosing the Internal Capabilities of a Firm, Section 4 - Diagnosing th... more »e External Environment, Section 5 - Setting Goals, Section 6 - Developing a Sales and Revenue Plan, Section 7 - Developing a Production Plan, Section 8 - Developing an Organization and Management Plan, Section 9 - Developing a Financial Plan, Section 10 - Preparing a Planning Document, and Appendices, Bibliography, First Examination, Practice Case, Examination Case, and Selected Readings.« less