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How to Write a Marketing Plan for Health Care Organizations
How to Write a Marketing Plan for Health Care Organizations
Author: William Winston
A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market plannin...  more »
ISBN-13: 9780866564502
ISBN-10: 0866564500
Publication Date: 1/1/1985
Pages: 184
Edition: 1
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Publisher: Routledge
Book Type: Hardcover
Members Wishing: 0
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