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How to Write a Successful Marketing Plan
How to Write a Successful Marketing Plan
Author: Roman G. Hiebing, Scott W. Cooper, Roman G. Hiebing Jr
This text explains how to prepare an effective and workable marketing plan for both products and services. It offers practical guidelines based on proven marketing techniques and includes material on setting realistic sales goals, determining target markets and evaluating the plan.
ISBN-13: 9780273037286
ISBN-10: 0273037285
Publication Date: 10/22/1991
Pages: 342
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Publisher: Financial Times Prentice Hall
Book Type: Hardcover
Members Wishing: 0
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