Human Behavior In Business is the successor volume to Human Behavior And Life Insurance which is now used inthe national C.L.U. program.
Human Behavior In Business is a guide to a more complete understanding of the many roles we assume in our enterprise-oriented society-one which revolves around the utilization of human resources, in producing goods and services. This text provides information toward the understanding of basic behavioral concepts which vitally affect the behavior of associates, clients, and the individual manager himself. Such an understanding is critical to improving the effectiveness of the manager or practitioner in influecing the behavior of others.
Russell and Black present the human side of enterprise in a conversational tone that engrosses the reader, and moves the business man toward an awareness of himself, his associates and clients. The book emphasizes attitude examination and change, and unifies data on important values, attitudes and solutions to human problems. It should increase the business man's sensitivity and recognition of his impact on others and their influence on him, himself as an individual, and his role as member of many groups.
The authors believe that change must come from within the individual. Continued human growth and development are essential to a creative, effective manager or professional practitioner. This volume is intended to improve the probability of human understanding and more effective performance.