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The Human Brand
The Human Brand
Author: Chris Malone, Susan T. Fiske
Customers everywhere describe their interactions with companies in a deeply personal way?we hate our banks, love our smartphones, and think the cable company is out to get us. What?s actually going on in our brains when we make these judgments? Customer loyalty expert Chris Malone and top social psychologist Susan Fiske discovered that our perce...  more »
Audio Books swap for two (2) credits.
ISBN-13: 9781622312962
ISBN-10: 1622312961
Publication Date: 10/15/2013
Pages: 360
Edition: Unabridged; 6 hours
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Publisher: HighBridge Company
Book Type: Audio CD
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