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IEG Legal Guide to Cause Marketing
IEG Legal Guide to Cause Marketing
Author: Mary Hutchings Reed
An essential tool for understanding the rules and requirements of not-for-profit organizations and sponsorship. Don't sit down at the negotiating table without this one-of-a-kind resource. What's covered: — ? Organization as a Tax-Exempt Not-for-Profit Corporation — ? Cause-Related Marketing and Sponsorship — ? Reputation, Goodwill and Trademark...  more »
ISBN-13: 9780944807446
ISBN-10: 0944807445
Publication Date: 8/1/2001
Pages: 256
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Publisher: Intl Events Group
Book Type: Paperback
Members Wishing: 0
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