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IMC: Using Advertising and Promotion to Build Brands
IMC Using Advertising and Promotion to Build Brands
Author: Tom Duncan
This is an applied text with a strong brand message. Most books on the market teach functions but neglect integration and organisation, which should be the very foundation of marketing. This text answers the questions of when to use, how to use, and who should be involved in the interrelated functions of marketing today. It also teaches the cost...  more »
ISBN-13: 9780071123822
ISBN-10: 0071123822
Pages: 704
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Publisher: McGraw-Hill Publishing Co.
Book Type: Hardcover
Members Wishing: 0
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