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iProperty: Profiting from Ideas in an Age of Global Innovation
iProperty Profiting from Ideas in an Age of Global Innovation
Author: William Barrett, Christopher Price, Thomas Hunt
In today?s turbulent global economy, companies establish competitive advantage by creating the most exciting ideas and taking them to market. To sustain this competitive advantage and thrive long term, innovative companies must use intellectual property to protect their valuable ideas. iProperty explores the intellectual property strategi...  more »
ISBN-13: 9780470171790
ISBN-10: 0470171790
Publication Date: 1/9/2008
Pages: 288
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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