Ieg Legal Guide to Sponsorship Author:Mary Hutchings Reed, Lesa Ukman Written by the country's foremost legal authority on sponsorship, this one-of-a-kind resource is indispensable to anyone in sponsorship: sponsors, sponsees and industry suppliers, as well as their agencies and attorneys. You'll refer to the IEG Legal Guide every time you sit down at the negotiating table, meet with legal representativ... more »es or agents, and prepare or consider signing a contract.« less