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Image Makers : Advertising, Public Relations, and the Ethos of Advocacy
Image Makers Advertising Public Relations and the Ethos of Advocacy
Author: Robert Jackall, Janice M. Hirota
Everywhere we turn, we are exhorted to spend money, join organizations, rally to causes, or express outrage. Image Makers is a comprehensive analysis of this age of modern advocacy-from commercials to public service ads to government propaganda-and its roots in advertising and public relations.
ISBN-13: 9780226389172
ISBN-10: 0226389170
Publication Date: 9/15/2003
Pages: 341
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Publisher: University Of Chicago Press
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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