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Image Marketing: Using Public Perceptions to Attain Business Objectives
Image Marketing Using Public Perceptions to Attain Business Objectives
Author: Joe Marconi
In an era of instant celebrity and instant notoriety Image Marketing--managing styles and perceptions to match the demands of your public--has never been more important to business success. Or more difficult. In this fascinating and useful book Joe Marconi gives hands-on, in-the-trenches analyses of some companies and professions that have done ...  more »
ISBN-13: 9780844235042
ISBN-10: 0844235040
Publication Date: 1/11/1996
Pages: 232
Edition: 1
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Publisher: McGraw-Hill
Book Type: Hardcover
Members Wishing: 0
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