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Improved Business Planning Using Competitive Intelligence
Improved Business Planning Using Competitive Intelligence
Author: Carolyn M. Vella, John J. McGonagle
"Written for planning professionals in corporations and the nonprofit sector, this book addresses the need for adequate competitive intelligence. Types of corporate planning are examined and practical, detailed advice on using CI techniques to make planning more effective are offered. The book begins with an overview of CI and business planning,...  more »
ISBN-13: 9780899303406
ISBN-10: 0899303404
Publication Date: 8/18/1988
Pages: 163
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Publisher: Quorum Books
Book Type: Hardcover
Members Wishing: 0
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