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Improving Customer Satisfaction, Loyalty, and Profit: an Integrated Measurement and Management System (Paperback)
Improving Customer Satisfaction Loyalty and Profit an Integrated Measurement and Management System - Paperback
Author: Johnson
A Book in the University of Michigan Business School Series It's a simple equation: no customers equals no profits. So how can a company ensure that its customers enjoy a consistently satisfying experience? In this book, two experts from the University of Michigan Business School lay out a five-stage process that links all of the key measures of...  more »
ISBN-13: 9780787964696
ISBN-10: 0787964697
Publication Date: 3/20/2007
Pages: 240
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Publisher: Pfeiffer Wiley
Book Type: Paperback
Members Wishing: 0
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