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Indispensable: How To Become The Company That Your Customers Can't Live Without
Indispensable How To Become The Company That Your Customers Can't Live Without
Author: Joe Calloway
A five-step strategy for turning a commodity into a necessity — When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next level of performance. Renowned business consult...  more »
ISBN-13: 9780471703082
ISBN-10: 0471703087
Publication Date: 4/29/2005
Pages: 226
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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