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Individualized Corporation:A New Doctrine for Managing People
Individualized CorporationA New Doctrine for Managing People Author:Christopher A. Bartlett, Stratford Sherman Based on an unprecedented three-part series in the Harvard Business Review , this groundbreaking book by two world-class business professors supersedes the management model of the '20s with a paradigm for the new millenium, one that is centered on embedding and leading rich corporate cultures, not on controlling and retooling corporate ... more »machines. Bartlett and Ghoshal believe that companies are more like social institutions than engines: They are made up of people, not cogs. In The Individualized Corporation , Ghoshal and Bartlett present this radical new management model that is emerging in the wake of reengineering. Using diverse and compelling examples, they explain how business leaders must recast the role of managers beyond strategy, structure and systems to embrace corporate purpose, process and people. A manager's role, they assert, is to transform how employees behave, not reengineer what they do. Discussing such critical areas as redefining competencies, value-added managing, entrepreneurial environments and moral contracting, Bartlett and Ghoshal describe, the look, feel and "smell of the place" that constitute the new-sprung corporation and displaces traditional leadership. A crucial book for all businesspeople who hope to guide their companies into the 21st century, The Individualized Corporation is the most important book since Sloan's defining work.« less