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Search - Industrial Global Brand Leadership: a Capabilities View (Research Memorandum)

Industrial Global Brand Leadership: a Capabilities View (Research Memorandum)
Industrial Global Brand Leadership a Capabilities View - Research Memorandum
Author: Michael Beverland, Julia Napoli, Adam Lindgreen
ISBN-13: 9781902034478
ISBN-10: 1902034473
Pages: 32
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Publisher: University of Hull, Business School (HUBS)
Book Type: Paperback
Members Wishing: 0
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