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Innovation Management and New Product Development (2nd Edition)
Innovation Management and New Product Development - 2nd Edition
Author: Paul Trott
Innovation Management is often treated as a series of separate specialisms, rather than an integrated task. The second edition of this book brings together innovation management and new product development, the role of intellectual property and the management of research and development. Particular emphasis is placed on the need to view innovati...  more »
ISBN-13: 9780273655602
ISBN-10: 0273655604
Publication Date: 8/26/2004
Pages: 448
Edition: 2
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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