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Innovation Management and New Product Development (5th Edition)
Innovation Management and New Product Development - 5th Edition
Author: Paul Trott
This book is suitable for undergraduates and postgraduates on a wide range of courses from marketing, strategic management, operations management, business studies and engineering.
ISBN-13: 9780273736561
ISBN-10: 0273736566
Publication Date: 10/10/2011
Pages: 648
Edition: 5
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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