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Innovation Management: Strategy and Implementation using the Pentathlon Framework
Innovation Management Strategy and Implementation using the Pentathlon Framework
Author: Keith Goffin, Rick Mitchell
Designed primarily for students on MBA and executive education courses, this practical text introduces a new 'pentathlon' framework for discussing the key issues in managing innovation. Presenting key theoretical findings and showcasing best practice from successful organizations through more than sixty international case examples, the authors p...  more »
ISBN-13: 9781403912602
ISBN-10: 1403912602
Publication Date: 9/17/2005
Pages: 352
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Publisher: Palgrave Macmillan
Book Type: Paperback
Members Wishing: 0
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