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Innovation: A Very Short Introduction (Very Short Introductions)
Innovation A Very Short Introduction - Very Short Introductions
Author: Mark Dodgson, David Gann
What is innovation? How important is innovation in business? How can we use it to succeed? In the last 150 years our world has been transformed--largely due to innovation. Our parents were born into a world where television had yet to be invented, and there was no penicillin or frozen food. Our great grandparents began life in a world with no li...  more »
ISBN-13: 9780199568901
ISBN-10: 0199568901
Publication Date: 5/6/2010
Pages: 144
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Publisher: Oxford University Press, USA
Book Type: Paperback
Members Wishing: 0
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