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Insanely Simple: The Obsession That Drives Apple's Success
Insanely Simple The Obsession That Drives Apple's Success
Author: Ken Segall
Simplicity isn?t just a design principle at Apple?it?s a value that permeates every level of the organization. It?s what helped Apple recover from near death in 1997 to become the most valuable company on earth in 2012. As ad agency creative director, Ken Segall played a key role in Apple?s resurrection, helping to create such critical marketing...  more »
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ISBN-13: 9781591846215
ISBN-10: 1591846218
Publication Date: 4/30/2013
Pages: 240
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Publisher: Portfolio Trade
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 1
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